KTM'S 'ORANGE BLOOD' CAMPAIGN: TOUCHING THE FUTURE WITH A COMMUNITY-FIRST APPROACH
KTM will shine on. The future will still be full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, 25 February, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way to engage with everybody who has been touched by the brand; from customers, to admirers, race fans, dealers, suppliers, onlookers and all past and present riders and those to come.
KTM marked its regeneration with illumination, but the beams were the first gesture of a strong and diverse ‘ORANGE BLOOD’ campaign that will embrace and integrate the KTM community more deeply than ever before. KTM is changing and the company is committed to greater transparency and a deep connection with the motorcycling industry and the consumer base. One of the principal initiatives will be the launch of the ‘ORANGE BLOOD’ platform.
‘ORANGE BLOOD’ is the new official online portal where KTM will be listening and interacting. It’s where riders worldwide can connect, share their passion, and even help shape the campaign itself. Riders are invited to show their ‘Orange Blood’, submit their stories, and the best will become the global faces of the campaign.
The platform is a one-stop community hub, featuring rider-organized events and the chance to join the KTM Orange Board. This board, led by ambassadors, riders, and dealers, works hand-in-hand with KTM's Executive Leadership to ensure that the brand is shaped by the very people who live and breath it. KTM will also enable the community to organize global ride-outs through the ORANGE BLOOD platform, bringing riders together on the road. As time goes on, the platform will continue to evolve with new features, that will make it the ultimate space for ‘orange bleeders’ worldwide.
The ‘ORANGE BLOOD’ campaign will involve other awareness-building acts like signage, slogans, videos and visual content on network channels, social media and media partners. Further activities to celebrate the implementation of KTM’s brand values will also take place. KTM continues to embody the 'READY TO RACE' mantra, proving that it is more than just a slogan. This year, the team has successfully conquered the Dakar Rally, showcasing their hard work and dedication. The red plates in the AMA Supercross series are a testament to their commitment and perseverance. As KTM looks forward to more thrilling MXGP and Enduro events, and continues its journey in MotoGP, the focus remains on delivering excellence. This year marks a significant comeback for KTM, reinforcing the brand's determination.
“We are still here, the engines are running, the LEDs are still on, and we are filling the tanks and charging the batteries as fast as we can. Mistakes have been made, and lessons have been learned. Now we want to prove that the KTM brand lives up to what people value about it. With ORANGE BLOOD, we want to be even closer to our customers - their expectations and feedback are incredibly valuable for our development. Orange Bleeders are KTM enthusiasts who support us with their expertise and love for our motorcycles in good times and bad. As our upcoming commercial says: “Passion never goes bankrupt,” said Gottfried Neumeister, CEO of KTM AG.
The KTM Racing Team is thrilled to announce a strategic partnership with Pirelli ahead of the 2025 Australian ProMX Championship season. A globally recognized leader in tyre technology, Pirelli will support both the KTM Racing Team and the KTM Junior Racing Team as they prepare to compete at the highest level of Australian motocross. This collaboration extends KTM’s long-standing and successful relationship with Pirelli in the World Motocross Championship, where the two brands have claimed numerous titles together. Pirelli’s cutting-edge tire technology has been instrumental in KTM Factory Racing’s international success, and this alliance now strengthens the KTM Racing Team in Australia - aligning our efforts with the championship-winning standards of KTM Factory Racing in Austria. This marks a significant step in unifying KTM’s global racing programs. In addition to KTM’s commitment to nurturing the next generation of racers, Pirelli also recognizes the importance of supporting emerging talent. As part of this partnership, Pirelli will extend its support to the KTM Junior Racing Team riders, who will compete in the KTM Australian Junior Motocross Championships and represent at their respective state-based series. Kyle Blunden, KTM Group Australia Motorsport Manager: "We’re excited to welcome Pirelli as an official partner for the KTM Racing Team Australia in our 2025 Australia ProMX Championship campaign. Their track record in motocross and commitment to innovation perfectly align with our pursuit of excellence. This partnership will be key in ensuring we compete at the highest level this season." Brenden Stoeckert, General Manager, Link International: "At Link, we're committed to providing quality products that enhance performance. We're proud to support the KTM Racing Team Australia in the 2025 season with Pirelli tyres designed for performance and reliability. This partnership is about delivering real results and backing the next generation of motocross talent." With Pirelli’s motorsport expertise and technical innovation, the KTM Racing Team is set to take on the 2025 season equipped with world-class performance and confidence. To find out more about Pirelli Tyres, click here.
KTM Racing Team is proud to announce an exciting new partnership with Ram Trucks Australia, naming RAM as the official vehicle partner for the 2025 season. This collaboration brings together two brands that embody power, performance, and an uncompromising passion for pushing the limits. As part of this partnership, Ram Trucks Australia will provide KTM Racing Team with high-performance Ram 1500 trucks, which will play a crucial role in supporting the team’s logistics throughout the Australian ProMX Championship and Australian Supercross series. These vehicles will be showcased at selected events, giving fans and enthusiasts the opportunity to get up close with one of the most capable and powerful pickup trucks available. Ram Trucks has a legacy of designing and engineering vehicles that meet the demands of both extreme work and adventure. The Ram 1500 lineup is built to deliver unmatched towing capacity, off-road capability, and premium comfort - qualities that align perfectly with KTM Racing Team’s READY TO RACE ethos. The shared values of strength, reliability, and performance form the foundation of this collaboration, ensuring KTM Racing Team has the ultimate support both on and off the track. Kyle Blunden, Motorsport Manager - KTM Group Australia: "Partnering with Ram Trucks Australia is an exciting step for KTM Racing Team as we continue to push the boundaries of performance, both on the track and behind the scenes. Having access to RAM’s powerful and versatile trucks will be invaluable to our team throughout the season, and we’re thrilled to be working with a brand that shares our passion for excellence, capability, and adventure." Jeff Barber, General Manager - RAM Trucks Australia: "Ram Trucks Australia is proud to support the KTM Racing Team for the 2025 ProMX and Australian Supercross series, and we wish them success for the season. Although this is our first year supporting the team in Australia, it follows the partnership with Ram Trucks and the official KTM Racing Team in Europe. We know the Ram 1500 has a huge fan base among motocross riders in Australia, who take advantage of being able to fit their bikes and equipment in the back, with room to spare. The extra space in the cabin also comes in handy after a day on the dirt." This partnership is set to deliver exclusive benefits for KTM customers, including VIP special offers on Ram Trucks for participants in selected KTM customer experience events, as well as a unique vehicle program for KTM’s dealer network. The 2025 season promises to be an exciting one, and with Ram Trucks Australia now officially on board, KTM Racing Team are READY TO RACE! To find out more about Ram Trucks Australia, click here.
The ORIGINAL SCALPEL rolls into 2025, bringing its signature style and razor-sharp precision to the streets, with updated tech, sharper lines and two all-new colorways coming along for the ride.
