KTM will shine on. The future will still be full of ADVENTURE, PURITY, EXTREME, PERFORMANCE, and technology that stirs emotions, but, with fresh perspective. Yesterday, 25 February, 2025, orange lights beamed into the winter sky in Mattighofen symbolizing a brighter future. The company is also transforming the way to engage with everybody who has been touched by the brand; from customers, to admirers, race fans, dealers, suppliers, onlookers and all past and present riders and those to come.
Well done if you managed to get near the vast KTM stand at the 110th EICMA show in Milan in early November. According to the organizers of the world’s biggest motorcycle salon another record attendance walked through the electronic gates at the Fiera with more than 600,000 people flocking to see exhibits from 40,000 brands across the six days.
